Keap

Keap, formerly known as Infusionsoft, has evolved into a small business-focused platform combining CRM, marketing automation, and e-commerce capabilities.

The platform excels at automated campaigns that nurture leads and customers through personalised journeys. Built-in invoicing, payments, and appointment scheduling make it a comprehensive business tool beyond traditional CRM.

Keap is particularly popular with coaches, consultants, and small service businesses who need automation but don't have dedicated marketing staff.