Brevo, formerly known as Sendinblue, has evolved from an email marketing tool into a comprehensive CRM and marketing automation platform serving over 500,000 businesses worldwide.
The platform combines a free CRM with powerful marketing tools including email campaigns, SMS marketing, WhatsApp campaigns, live chat, and marketing automation. The sales pipeline feature helps teams track deals and manage customer relationships effectively.
Brevo stands out for its generous free tier and transparent pricing that scales with usage rather than contacts. This makes it particularly attractive for small businesses and startups looking to grow without facing steep cost increases. The platform also offers transactional email services and a meetings scheduler.
Pros
- Generous free tier with CRM included
- Affordable pricing based on emails sent
- Strong email and SMS marketing features
- Easy to use interface
- WhatsApp campaigns integration
- Built-in live chat and chatbot
Cons
- Sales CRM features less advanced than dedicated CRMs
- Limited customisation options
- Reporting could be more detailed
- Automation has learning curve
- Phone support only on higher tiers
