About ActiveCampaign
ActiveCampaign has grown from an email marketing tool into a comprehensive customer experience automation platform. The CRM is tightly integrated with powerful marketing automation capabilities.
The platform excels at creating complex, personalised customer journeys across email, SMS, and other channels. Site tracking, predictive sending, and machine learning features help optimise campaigns.
ActiveCampaign is particularly popular with small to medium businesses that prioritise marketing automation and want CRM functionality built into their marketing stack.
Pros & Cons
Pros
- Best-in-class automation
- Excellent email deliverability
- Powerful segmentation
- CRM included with marketing
- Good value for features
- 800+ integrations
Cons
- CRM less robust than dedicated platforms
- Learning curve for automation
- Contact-based pricing adds up
- Reporting could be improved
- Mobile app limited
