About Act! CRM
Act! is one of the original CRM platforms, with roots going back to 1987 as a contact manager. It has evolved to include modern marketing automation while maintaining its core focus on relationship management.
The platform offers both cloud and desktop versions, appealing to businesses with varying technology preferences. Marketing automation capabilities have been added through Act! Marketing Automation.
Act! maintains a loyal user base of small businesses who have relied on it for decades and appreciate its stability and offline capabilities.
Pros & Cons
Pros
- 37+ years in business
- Desktop and cloud options
- Offline capability
- Strong contact management
- Marketing automation included
- Loyal user community
Cons
- Interface dated
- Limited modern integrations
- Separate desktop/cloud versions
- Innovation pace slow
- Smaller ecosystem
